Project Information
My role
UX Designer, UX Research / Strategy
Context
College Semester Exam project (DEC 2020)
Time
Period of 1 week
Mentored
No mentor, since this was done as Semester Exam
UX Designer, UX Research / Strategy
Context
College Semester Exam project (DEC 2020)
Time
Period of 1 week
Mentored
No mentor, since this was done as Semester Exam
Problem Statement
INSPIRATION
Adding to the above Patriot Act episode that I'd watched of the stand-up comedian Hasan Minhaj, I also had personally played them growing up.
Barbie.com; Neopets.com; Dressupgames.com (Which still exists!) were some of the games I grew up playing.
The behaviour of more is better aka consumerism, is something that came across from these games. Looking back, I see how that carried into how I played with barbies and feeling like I had to have more barbies, more clothes for them, accessories and so on..
Barbie.com; Neopets.com; Dressupgames.com (Which still exists!) were some of the games I grew up playing.
The behaviour of more is better aka consumerism, is something that came across from these games. Looking back, I see how that carried into how I played with barbies and feeling like I had to have more barbies, more clothes for them, accessories and so on..
Design Problem that I chose to focus on
How might we help change the current trend of dress up games played by kids that lead to increase in materialistic desires when they grow up?
Can we change the culture on its head and find a way where we play dress up games of the future, with sustainability at its centre as opposed to materialism or fast fashion?
Can we change the culture on its head and find a way where we play dress up games of the future, with sustainability at its centre as opposed to materialism or fast fashion?
A quick timeline of dress up games (and how it hasn't changed!)
Comparing how dress up games..
How the UI of these dressupgames looks like
Can we as designers, build a better game for kids? One that's centered around self esteem, sustainability, minimalism?
GAMIFYING FAST FASHION AWARENESS
RESEARCH ON FAST FASHION COMPANIES
EFFECT OF FAST FASHION RESEARCH
USER GROUPS
Target users are boys and girls of the age group 6 to 15; Those who have access to internet and play games either through their parents' phones or common tab, laptop etc.
Dividing the target audience into three groups
1. Girls
2. Boys
3. Others (This user segment at this age and lifestyle might be niche / difficult to reach; nonetheless a potential user group)
IDEATION
FEATURES
BUILDING TOWARDS OUTPUT
INFORMATION ARCHITECTURE
WIREFRAMES
I realized that the action buttons of 'Yes' 'View' were on the right instead of the left : Which is the industry opposite.
Reflective type questions : Where to place them?
We dont want these to look preachy. For one : If pre-teens find anything preachy.. its sure to make them lose interest.
Next steps
I want to conduct a usability test with the first two user groups. (Boys and Girls of the age group 6 to 15)
Not making the third group a secondary priority, since its niche and might be difficult to get hold of, but will take them up for down the line.
Not making the third group a secondary priority, since its niche and might be difficult to get hold of, but will take them up for down the line.
Goals for the usability test
My goals for this usability test are :
1. Does the target audience find this app. entertaining or is it more towards the preachy side?
2. Noting down how they build their avatar; Does it resemble them? To what extend does it resemble them?
3. Identifying how aware they are of fast fashion, sustainability : To help us understand how the onboarding flow needs to be.
4. Testing with reflective type questions placed in the beginning vs in the end. How do they react to this?
Perceived Challenges for the usability test
1. Parents need to be made aware of what this is - some may not be keen on it.
2. They might be confused with the boxes, might need to ask them to imagine
3. Have to spend initial amount of time, building a rapport with the kids (More than adults, possibly?)
4. Finding ways to motivate them
